Animated and Live Action Videos for Keto.app

To create a set of creatives to use for effective media buying. The main KPI was to increase the number of installs of the app among women between 25 and 44 maintaining a healthy lifestyle.

The solution was to make both animated and live-action creatives. We've already had a great experience with health apps and food video production so we knew what to do from the beginning. Our team developed 5 concepts including 2 filmed creatives with food footages and 3 animated creatives.

1. Creatives performed impressively high CTR.

2. Keto.app continues to use them for current campaigns.

3. Conversions to installs increased significantly.