The Task
Develop an explainer product video to help potential users understand how Mira System works. The video will be used on the landing page, as well as for promo campaigns on social platfoms and YouTube ads.
Case
Product Video for Mira Fertility
Mira Fertility is an IoT tracking system for women's health. They developed hardware and a mobile app that tests and analyzes ovulation, fertility, fetal health and miscarriage, and hormone imbalances.
Full case
Product Video for Mira Fertility
Solution
Develop an explainer product video to help potential users understand how Mira System works. The video will be used on the landing page, as well as for promo campaigns on social platfoms and YouTube ads.
Results:
1. The video was used on the landing page and in promo campaigns on social platforms.
2. After sharing the video, the conversion rate increased by 58%.
3. The video was resized into different formats for the promo campaign.
Project visuals
Selected work from the archive.
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