The Task
Create a set of live-action product videos that would show the app's features and draw the target audience.
Case
Product Videos for the Health App Fastic
Fastic is a health app that makes fasting simple and accessible for everyone. We created a set of product videos to advertise the app on Facebook and YouTube.
Full case
Product Videos for the Health App Fastic
Solution
The SLON Media team came up with 8 concepts for video creatives.
We created different characters who could represent the target audience in various scenarios: at work, while cooking, working up and practicing yoga. One of the main characters was 40-years old woman Jennifer. She is a working mom and wants to lose weight with Fastic.
Results
1. Videos showed good performance during the promo campaigns and attracted hundreds of new users.
2. 8 variations were displayed on Facebook and YouTube.
Project visuals
Selected work from the archive.
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