Promo Video for RichAds

To create an animated video matching the new website design, to attract new users and test how YouTube works for the RichAds’ product.

After goal-setting RichAds provided us with the visual materials and the draft script. Later on, we came up with several concepts. Our team made a storyboard to show what the video ad will be like. After the final edits we animated the video.

The whole working process took less than a month.

1. Video creative successfully attracted target audience to the new website.

2. The video helped to test the marketing hypothesis and explore a new ad channel.