The Task
To launch campaigns on social media to increase the number of users in the Telegram bot.
KPI: to achieve the lowest CPC possible and test game creatives.
Geo: Russia, Brazil.
Case
User Acquisition for GamePad
GamePad Bot is the first gaming platform inside Telegram. It allows users to play browser games directly from the messenger. SLON produced a pack of UA creatives for them, set up analytics and run UA campaign.
Full case
User Acquisition for GamePad
Services we performed:
- UA creatives
- Localization and resizing of creatives
- Setting up analytics tools
- Campaign launch on Facebook Ads, Tik Tok Ads
- A/B testing of creatives and audience
Results
1. More than 7000 new users.
2. Average CPC - $0.3 in TikTok Ads.
3. 62% increase in conversions.
Project visuals
Selected work from the archive.
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