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Uniting reached out to do a full rebranding considering their values and mission. The new set of to use it on the website, social media, and for offline events and investor presentation.
We shortened the former name of the Uniting History Foundation to Uniting. The name came from the actual purpose of the organization – to unite people in social, historical and cultural directions. The client’s mission inspired us to create a logo representing a human fingerprint.
After the logo approval we developed the concept of a full visual identity and prepared the brand-kit. The brand-kit included:
We also made templates for social media posts and print materials that can be handed out at live events.
After the logo approval we developed the concept of a full visual identity and prepared the brand-kit. The brand-kit included: a large and detailed logo for bigger occasions: full-spread ads and documents, a smaller logo icon for smaller ads, apps and partner list, color palette, sizing, spacing and alignment requirements, brand fonts, including font files, guidelines and examples of usage. We also made templates for social media posts and print materials that can be handed out at live events.
The website and social networks have adopted a fresh brand identity, which is proving to be a powerful tool in attracting investment to the foundation.
The new branded presentation is creating a strong and compelling image that is capturing the attention of potential investors.